Born from frustration.
Built with passion.

I never wanted to create a brand.

I just wanted a pair of frames that actually fit my face.

For years, every city I walked into carried the same small hope.

If I saw a local optical shop, I would step in.

Mallorca. Positano. Moscow. Bonifacio. Alberobello.

Even tiny mountain towns and seaside villages…

Every door felt like a chance.

And every time, the same frustration.

Frames that looked like toys on my head.

“Large size” labels that were nothing but a joke.

Designs so thin they bent at the touch.

Colors with no life. No character. No presence.

I realized I was searching for something that simply didn’t exist.

So I decided to build it.

BEGGO was born from that frustration.

And from a refusal to shrink myself to fit what the eyewear industry offered.

I wanted real substance.

Frames that feel like something.

Frames that carry intention.

Frames made with the best materials available today.

Not as a marketing line, but as a personal non-negotiable.

Acetate cut thick enough to have dignity.

Titanium shaped to survive sun, sweat, salt, and years.

Wood carved with warmth and precision, unapologetically bold.

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Colors drawn from the places that shaped me.

European summers. Old gardens. Timeless fashion. Great cinema. Real music.

If you want beige, safe, invisible frames, there are thousands of brands for you.

BEGGO is not about fashion.

It’s about presence.

Elegantly wider.

It’s for men whose faces, and whose lives, take space.

For men who were tired of hearing “try this one”.

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This is the brand I couldn’t find.

So I built it.

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Eduardo Monteiro

Creator of BEGGO